Hi! I'm Hilding, a Freelance UX/UI Designer with a wide experience in the digital world.
I consistently prioritize the needs of the end-user and the objectives set forth by the client. With 15 years of comprehensive expertise in Digital Design and UX Space, I possess a keen understanding of the most effective strategies to pursue.
UX/ UI
Paindrainer
2022
iOS / Android App
The Paindrainer® App is the first evidence-based AI powered digital tool demonstrating improved quality of life in patients suffering from chronic pain.
The most interesting in this project was the interviews with the clients. Various needs, and how we could optimize the app. We also created a protoype that the users could try during the different checkpoints.
Visual Design, UX Design, AB Testing, Analytics, Interviews
GardenR
2020–2021
iOS / Android App
Enhance your gardening experience with the GardenR app. Organize plants, identify them easily, and save in a convenient space. Cultivate a sustainable garden, learning smart hacks for a wildlife-friendly, climate-smart space. I supported this startup with interface design, branding, and social media strategies.
iOS, Android, Branding, UX/UI Design, Social Media
Rugvista
2018–2020
E-commerce
I assisted Rugvista with UX, Visual Design, and branding. As one of Google Sweden's major clients, Rugvista attracted substantial traffic, providing valuable data for their websites. Being a data-driven company, Rugvista and I collaborated on testing various solutions and implementing design tweaks through A/B and occasional C-testing. Through this process, I discovered how even small changes could positively impact revenue and client engagement. Initially, our team comprised only three members, but it has since grown to over 20 individuals.
Branding, Visual Design, UX Design, AB Testing, Analytics
Kronaby
2016 – 2018
Connected Watches, Internet of Things.
Kronaby specializes in crafting connected watches that seamlessly blend analog elegance with a touch of classic design. I had the opportunity to work within a cross-functional team encompassing product designers, engineers, photographers, and UX designers. Our collective efforts were primarily focused on application design, e-commerce solutions, branding, and UX design.
IoT, UX Design, Visual Design, Branding
inUse
2012 – 2016
UX Design Agency
This opportunity provided me with the ideal environment to enhance my expertise in UX-focused design. InUse, with locations in Malmö, Göteborg, and Stockholm, stands as one of the prominent players in the field of user experience. During these years, I held the position of Art Director/Visual Designer, working with clients such as Axis, Tetra Pak, Sony Mobile, Region Skåne, Atea, and Metria.
UX Design, Visual Design, Branding
Attraction
2008 – 2012
Telia, Kjell & Company Agency.
B2B, B2C,
I collaborated closely with Telia, a significant client with a vast customer base in Sweden. My work spanned diverse tasks, from shaping digital marketing campaigns to driving e-mail marketing strategies. I operated in both B2B and B2C domains, crafting visuals that resonated with diverse audiences. A key focus was enhancing the telia.se platform, a primary touchpoint, to ensure an engaging user experience. I also created one of the first interactive iPad magazines for Kjell & Company.
Behind The Scenes
One example (Paindrainer app) how I work, of course each project is unique and got different way of work and team constellations.
Skills
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Broad experience from work at agencies and also on freelance basis. Some of the tools I use: Figma, Sketch, Photoshop, Illustrator, Final Cut Pro. Shopify and InShot.
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I have worked in projects, mainly e-commerce and social media when it comes to data driven design/campaigns. Conversions, Engagement, Exposure Analytics etc. Google Ads / Facebook ads campaigns connected to Shopify.
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I have created brand concepts to many different brands. Kronaby, RugVista, Fantastisk Filmfestival, and other.
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I started my career in the print industry, and also worked at a printing house. Paper textures and weights was very important to me. Today digital products is dominating, but I love to do som packaging or brochure design from time to time.
Timeline
Freelance UI/UX Design
2018-2023
Rugvista.com Design Lead
2018-2021
Kronaby. UI Designer/AD
2016-2018
Inuse Experience. Art Director/UI Designer
2012-2016
Fantastisk Filmfestival. Lund. Design Lead
2010-2012.
Attraction Agency. Art Director/Graphic Designer 2008-2012
AM-Tryck Reklam & Tryck. Print operator/Graphic Designer
2005-2007
Knowledge Partner. Grafisk Design
2004-2005
Umeå Universitet. Typografi & Grafisk form
2003
Who am I?
I’m a Freelance designer based in Malmö. When I’m not busy with work, I love spending time with my family, going on roadtrips, visit museums, galleries and hang out with friends. I’m really into vintage furniture and interior design, and I’m pretty good at doing good deals at the flea markets. I also really enjoy listening to music – my favourite genres right now is Synthwave and City Pop.